Begin with the promise
Write one sentence explaining what contributors receive. Rewards campaigns promise a product or experience. Securities offerings can involve equity, debt or another investment instrument. A donation does not normally promise a financial return. Choosing the label that sounds easiest will not change the substance of your arrangement.
Match the legal route to the company
Reg CF is designed for eligible issuers raising through a registered intermediary. Reg A can support a larger exempt offering after qualification. Regulation D includes distinct private-placement routes: Rule 506(b) restricts general solicitation, while Rule 506(c) allows it when all purchasers are accredited and the issuer takes reasonable steps to verify that status. Angel and seed describe financing stages rather than exemptions.
Compare the operational burden
Put each path in the same worksheet: preparation cash, financial-statement work, marketing restrictions, investor onboarding, ownership administration and continuing reports. A cheap initial quote can leave substantial work with the founder. Compare total cost and responsibility, not only the headline platform percentage.
Choose a route you can sustain
Use the planner to organize your circumstances, then review issuer eligibility, previous raises, investor location and communications with counsel. Ask what happens if you raise less than expected or need a second financing soon. Keep a written decision explaining why the selected route fits your business and what would cause you to revisit it.
Put it into practice
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General education, not individualized investment, legal or tax advice. Rules, eligibility and product terms can change. Confirm the requirements for your company with qualified professionals.