EDITION 01 · SEPTEMBER 23, 2026
Before the campaign page, build the plan.
A funding target is useful only when it connects to a business milestone. This edition starts with the decisions that shape the rest of your raise.
Choose the path
Compare Reg CF, Reg A, Reg D and rewards by what supporters receive, eligibility and continuing work.
Read the guide →Find the real funding requirement
Separate gross proceeds from fees, preparation and marketing. Then test a smaller raise.
Use the budget calculator →Learn from Mercury’s community round
The retrospective separates reservation demand from allocation, documentation and completed investment.
Read the campaign story →Build the team
Meet specialists in securities law, fundraising technology, campaign strategy, and wealth and private-market planning.
Explore the people →