Rewards
BackerKit
Creative communities, games and publishing
What you may receive
Rewards or products described by the creator
THE CROWDFUNDING FIELD GUIDE
Big ideas.
Informed backers.
Find the platforms. Understand the promise. Know what to ask before you back it.
THE PLATFORM EXPLORER
A different platform for a different promise.
8 platforms · Alphabetical · Select up to 3 to compare
Donations
GoFundMe
Personal, community and charitable fundraising
What you may receive
No ownership or financial return from a donation
Rewards
Indiegogo
Product and creative campaigns
What you may receive
Campaign-specific rewards or products
Rewards
Kickstarter
Creative projects and new products
What you may receive
A reward described by the project creator
FROM THE CAMPAIGN TO THE FINE PRINT
A good story deserves good questions.
Funding, delivery and investment returns are separate outcomes. Learn to read the evidence behind each one.
Illustrative image; no featured team or campaign affiliation.
THE OPEN LIBRARY
Start curious. Leave better prepared.
Start here · 4 MIN READ01
Four models. Four different promises.
Donations, rewards, loans and equity should never be evaluated as if they were the same thing.
Read & use the checklist Due diligence · 4 MIN READ02Before you back a campaign
Turn a persuasive campaign page into a short list of verifiable questions.
Read & use the checklist Investment crowdfunding · 4 MIN READ03An investment campaign can lose everything
Think about rights, dilution and liquidity before thinking about an exit.
Read & use the checklist Investment crowdfunding · 4 MIN READ04Read a Form C with a purpose
Connect the campaign story to the documents behind a Regulation Crowdfunding offering.
Read & use the checklist Rewards · 4 MIN READ05A funded project still has to deliver
Funding success, production success and customer satisfaction are different milestones.
Read & use the checklist For founders · 4 MIN READ06Build a campaign people can understand
A useful campaign makes the promise, the budget and the unknowns easy to find.
Read & use the checklistTAKE YOUR RESEARCH FURTHER
Make your next crowdfunding decision a better-informed one.
Get in touch about your goals, suggest a topic, or register your interest in future updates.
24 STRAIGHTFORWARD ANSWERS
Still wondering?
From SAFE agreements to shipping delays: find the basics in one place.
Explore the FAQs ↗FOR FOUNDERS
Make the budget add up.
See what is left after your fee assumptions, project costs and contingency.
Open the funding worksheet ↗KEEP THE CONVERSATION GOING
Get the crowdfunding field guide.
Your questions help shape what we cover next. Tell us what you are researching and how the team can help.
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