Current official homepage identity, not asserted to be the 2018–2019 artwork.
Company-reported amount at campaign close; rounded
Round 4 only. Exact final settled dollar amount not verified
The company’s closing update reported a rounded figure of approximately $2.5 million while individual investments were still being completed. A precise final settled amount was not verified.
Design for small participants
Legion M said $100 was the most common investment level, chosen by nearly half of Round 4 investors.
Founder takeaway: Match participation design to the audience's likely commitment.
Invite meaningful participation
The closing announcement described more than 1,500 Film Scout participants casting over 30,000 votes.
Founder takeaway: Give fans a role beyond contributing money.
Explain closing mechanics
Although the campaign closed February 16, 2019, Legion M warned that electronic certificates would be issued in batches later.
Founder takeaway: Set expectations about what happens after a deadline.
Scale shareholder administration
A later update described processing delays and changing transfer agents after Carta's pricing changed.
Founder takeaway: Account for the administration of many small shareholders.
Takeaways are editorial interpretations of the published record, not findings that one tactic caused the result. This historical example is not an investment recommendation or evidence of investor returns.